Concocting the brand entity

To highlight the brand identity efficiently, the team focused on all aspects. Hence to compile the hobby with statistics linked with location, weather at the time of fishing, the time consumed etc. Emphasis was more on highlighting the key efficiency of the application through its logo.

The secret ingredients to knack the identity

Considering fishing as the utility, and tracking (location) as the major feature, the brand finally came in form of the amalgamation of two. The color combination further added the required blend, making the final result worth all time and efforts.

Enchantment rolls in

Manage Trip

Smartly manage your trip

The application allows you to manage your entire fishing trip, from the very first moment. It shares the total number of fishes you caught, the duration you spent, and the distance you covered.

Locate on Map

With Fishency you can have the complete path you followed any particular day. With this you can keep the same route always depending on the scale you achieved.

Tracking trip

Fishency allows you to concentrate completely on fishing, while behind the tech-curtain it keeps on tracking your entire journey and progress

Wearable connectivity

You might not prefer carrying your smartphone while fishing. This is why the application supports wearable devices also. You can have all the benefits, while your smartphone is kept in your bag at the shore.

Building User Experience

With numerous features being installed inside, it was highly important to arrange the things appropriately for better UI and UX; and that’s how the wireframe was created.

With numerous features being installed inside, it was highly important to arrange the things appropriately for better UI and UX; and that’s how the wireframe was created.

Get the count of fishes you bagged and distance travelled and everything linked with weather conditions, for a better track.

A deeper sneak

Once you plan to end the trip, the application provides you a summarized description of your entire trip.

Learn more and improve

Fishency not only updates you about the trip, but also keeps a track of the bait used and the species you fished during a trip.